NIVEA LOGO

introduction:-

Named form the Latin words “Nix,Nivis”,meaning “Snow White”.The brand is extended into a product family during he 1950’s and 1960’s.

1955: Beiersdorf launches a protective hand cream on the market under the name of atrix.

1963: Nivea milk,liquid Nivea Creme in the form of water-in-oil emulion,in introduced”for all over body care”.This creme was originally introduced in 1900,and over one hundred year later the German personal care bran has grown,improving on that original formula and building a family skin care products to surround and complement it.

So while some global beauty brand may spread their resources across a number of different department,Nivea is only interested in creating the best line skin care products possible.This is represented across a number of different skin care categories and products,Including

• Bath Care:Cream Shower,shower Gel,Soft Soap.

                         Cream Shower                                     

Shower Gel

Soft Soap

• Body care:Lotion,Nivea Milk,Cream,Nivea Whitening Body Oil

Nivea Lotion

                   Body Milk                          Nivea Creme

                                                                                       Nivea Whitening Body Oil

• Deodorants:Spray,Roll On,Talc,Extra Care,Anti-Bacterial.

Spray                                                                                      Roll on                                                         Talc      

Extra Care                                                                   Anti-Bacterial

• Face Care:Face wash,Refining Scrub

Face Wash                                              Refining Scrub           

• Lip Care:Stick,Tube,Essential Care,Men’s Care
• Sun Care:Sunscreen,SPF 30,SPF 50.
• Men’s Care:Face Cleanser,Shaving,Face Moisturizer,After Shave,Shower,Deodorant.
• Nivea Creme and Nivea Soft.

If there has been any on consistency in Nivea’s approach to business,it has been a sure and steady rise in term of global reach and product development.They have never stopped developing,never stopped growing and never stopped caring,and it doesn’t look like that’s going to chance any time soon!

Nivea has launched and undertaken number of charitable effort over the course of their many years in business.This includes”A world books for children in vietnam”,which involves Nivea building”Blue libraries”in order to promote the improvement of veitnamese children’s reading.

“Side by Side with Mothers”is a Nivea project in France which helps provide mothers in need and their children with access to children centers.Finally,”Time for the family”is the name for their venture of building new play grounds in Serbia and renovating older ones,an effort which is ongoing.